Media Guidelines

Submisson Information
Media/Logo Policies
Photo Tips

Ever wonder what it takes to get your troop or activity publicized? It’s really quite simple – simple to pitch the story, at least. Three conditions must be met before your story can gain external publicity:

1) Media/others must know about your story
2) Media/others must be interested in your story
3) Media must have time/staff to cover your story

Getting your story to the media (1) for consideration is quite simple. Submit your information to communications team at communications@girlscoutsnca.org or give us a call at 800-734-4541 x1018. The communications team will assist in pitching your story.

Getting media interested in your story (2) may not be as simple. Ask yourself some basic questions before submitting a story for consideration. Does the story possess a ‘new or unique angle?’ Does it affect girls in a compelling way? Is the story something that stands out among other organizations? If you cannot answer yes to any of these questions, media likely will not find interest in your story (but don’t worry – there still may be a place for it!).

Getting media to cover your story once they’re interested (3) brings us to our final point. Just because the story is interesting and newsworthy, coverage isn’t guaranteed. Many factors can prevent media from covering your event, including: a) lack of staff; b) lack of time; c) breaking news.

Internal Publicity
It’s important to remember that other troops/organizations are competing for the same, limited print space and/or broadcast time. Just because your event doesn’t get picked up by external media outlets doesn’t mean publicity can’t happen. GSNCA posts stories online, in e-newsletters and through mediums like our Twitter and Facebook pages. Rest assured – if your story has an ounce of newsworthiness – there’s an outlet for it.

When sending information to the communications team, please always include the following:

  • Contact Name, phone number and email address (can be you, or troop leader)
  • Troop Number/Name and where they are located (if a large event, please indicate roughly how many troops participated)
  • Event/Happening
  • Date/Time
  • Brief description of the event
  • Were there other organizations involved?  Other people involved who might need to be mentioned?
  • Please always try to include a photo. This makes a big difference on the amount of attention the write-up receives.
  • Please name ALL people in a photo from left to right, first AND last names. Please also note each girls’ hometown – some papers require this.
  • By submitting photos, you are allowing the Council to use them for any publicity purposes. You are responsible for checking to make sure each Girl Scout gave permission for their photo to be released on their membership form.
  • If anyone in the photo is not a registered Girl Scout, they must fill out a photo release form.
  • If sending in a CD or hard copies of photos, make sure you DONT SEND IN YOUR ONLY COPIES- please make another copy and send in that one, in the event of a postal error when returning or damage at the Council office.

Please send information to communications@girlscoutsnca.org.

Please remember that where the information is placed is up to the discretion of the communications team.

Media/Logo Policies

Media Approval – All volunteers must get approval from the communications department before seeking media coverage. This is to ensure consistent messaging, that we are in accordance with United Way policies, to maintain proper use of the Girl Scout brand and to properly adhere to AP Style of writing used by the media.

Requests must be submitted in writing for Girl Scouts to appear in videos and/or photographs for any purpose and should include purpose of video/photo, target audience and any other details for complete information. Submit written request to communications@girlscoutsnca.org.

Logo Approval – Collateral that has the Girl Scout logo/Girl Scout brand must have approval. This includes T-shirts, promotional items, flyers and troop newsletters that go to people other than parents. Logo usage guidelines can be found here.  A written request must be provided to communications@girlscoutsnca.org. A proof from a vendor must be provided (if applicable) to be approved as well.

Girl Awards – The communications department will publicize Bronze, Silver and Gold Awards. When submitting the final forms, please include photos (using the photo tips in addition to information required on the form). If there is an event associated with the project, i.e. library opening or health fair, please contact the communications team at communications@girlscoutsnca.org to discuss media opportunities. P.S. – Be sure to take pictures at those events to turn in for Ccuncil publications!

Photo Tips

  • If at a location, girls should be posed in unique landscapes, or in front of sculptures or buildings that shows where they are.
  • Girls should face the camera and be smiling or interested/engaged in what they are doing (not bored).
  • Girls should have full head shots (be careful not to crop out part of the head)
  • If wearing their sash or vest, Girls should have the North-Central Alabama Council ID patch.
  • Always send in photos of girls working on an interesting patch or IP and follow the photos and blurbs policy.
  • Always send in photos of girls engaged in their Bronze, Silver or Gold Award projects.
  • Submit photos as jpgs or as another photo file. We cannot use photos in a word or PDF document, nor can we pull photos out of Snapfish, Picasa or off of Facebook. These photos will not be a high enough resolution to use for print purposes.
  • There is no standing deadline, but a news outlet will not be interested in an activity that took place two months ago. Photo/media placement is at the discretion of the communications team.
  • Please name ALL people in a photo from left to right, first AND last names. Please also note each girl’s hometown – some papers require this.
  • By submitting photos, you are allowing the Council to use them for any publicity purposes. You are responsible for checking to make sure each Girl Scout gave permission for their photo to be released on their membership form.
  • If anyone in the photo is not a registered Girl Scout, they must fill out a photo release form.
  • If sending in a CD or hard copies of photos, make sure you DONT SEND IN YOUR ONLY COPIES- please make another copy and send in that one, in the event of a postal error when returning or damage at the council office.