New Girl Scout Brand to Launch in August
After extensive research and development, Girl Scouts is in the process of introducing a long-term brand campaign that is designed to reacquaint the country with the iconic organization and communicate the power girls have to change the world through Girl Scouting. The campaign, known by the tagline What Did You Do Today?, is also keyed to boosting the number of girls and adult volunteers who participate in Girl Scouting annually.
“A revitalized and energized brand is absolutely essential for us and our future growth,” said Trish Coghlan, Chief Executive Officer of GSNCA. “About one out of every 16 girls within the 36 counties GSNCA serves participates in Girl Scouting and thatâ€™s a tremendous number when you think about it. But that also means that we have a great opportunity to grow even after almost 100 years. We have revamped our organization to appeal to that 94 percent of girls who arenâ€™t benefiting from the Girl Scout leadership experience. We think we have the right message at the right time with our new brand.”
New brandwork, along with a new website, will launch publicly for the Girl Scouts of North-Central Alabama on August 13.
Healthy Media Images for Youth Act
Were you shocked by this video that circulated last month of young girls in minimal clothing dancing provocatively to “Single Ladies”? Are you worried girls are getting the message that their physical appearance is the best way to gain attention and prominence? Is there anything we can do about the unhealthy images and messages that girls see every day?
Yes! The Healthy Media for Youth Act is an important step towards a new reality for girls: one in which they see themselves in a new and stronger light.
We need your help NOW more than ever before. Our goal is to secure 75 co-sponsors before the end of this legislative cycle – and there is not much time left! With 41 co-sponsors, we are over halfway there, but your support is crucial. Send your letter today and help ensure that your U.S. Representative is the next one to support the bill. By using our GIRL POWER we can make real change!
If you want to make the world a better place for girls, TAKE ACTION! Join Girl Scouts as we advocate for healthier media images. Send a letter of support for the Healthy Media for Youth Act (H.R. 4925) to your Member of Congress today.
GSNCA Gears Up for 100th Anniversary Planning!
GSNCA is looking for help on our 100th Anniversary committees: one overall committee that will help with fundraising and publicity, and then two sub-committees that will focus on programs and forever green activities & practices. Please visit our website for applications and committee descriptions if you are interested. Applications are due August 15, 2010.
GSNCA Almost Complete with Strategic Learning
Strategic Learning, which builds on the success of the Core Business Strategy, was launched for our Council in January. Weve used GSUSAs Strategic Learning process as the core process within the system for creating and implementing strategy.
It was truly a very simple process. The board of directors identified four key focus areas. Then, a Core Strategy Team made of up staff, board members and volunteers had a retreat to learn about the process and begin several situation analyses. This portion of the process required much research via surveys, focus groups, individual interviews and gathering of other feedback. Weâ€™re very thankful for those of you who participated in our research and we want you to know that we have heard you. Your feedback will help us move the Council forward.
After the research was complete, the Core Strategy Team met again to discuss findings of the situation analyses and identified key priorities. Then, Gap Teams made up of staff members met to determine how GSNCA would close the gaps between where we are and where we want to be as a Council. Although we are nearing the end of this portion of the process, the entire Strategic Learning process is ongoing, and will be revisited every year, with a deep look similar to the initial intensive process described about every three years.
Our key priorities for this strategic learning cycle will focus on Financial Stability, Communications, Programs and Volunteerism.
Our analyses showed that we needed to diversify funding and revenue, we need to assess property usage and needs, and we need to do a better job of keeping track of stakeholders. Our research on programs had the same conclusion that GSUSAs research did our programs need to be fun, mission-focused and help girls get an experience that they cant get anywhere else to keep them interested. We found that we need to focus on finding and training the right volunteers for the right job, as well as better utilizing technology for training and for Council communications. Our research also indicated that we need to look at our structure to make sure we can meet your needs most effectively.
We also identified how we will compete and win over our competition. GSNCA will compete with other organizations by focusing on all girls K-5 for recruitment and retention, and will focus on retaining girls in 6th-12th grades by listening and responding to the voice of girls. In order to win over the competition, we will strive to be the best at providing a valuable leadership experience for girls that is fun and relevant in a safe environment. Currently, we are finalizing our strategy to include changing our culture and aligning our organization to match our strategy and look forward to sharing that in late August.
Get Your Girl Scout Items NOW!
Visit www.girlscoutsnca.org/shop/catalog for Girl Scout items, gifts, jewelry, toys and much more!
GS Law Medallion- $18
GS Promise Medallion – $18
Trefoil Pendant – $28
The following girls have earned their Gold Awards recently. These girls put in many hours of planning, researching and hard work to earn these awards. Congratulations on your accomplishment!
Caroline Meintzer earned her Gold Award by organizing an Earth Day Festival (Earthapalooza) held at Paul W. Bryant High School and creating six recycling bins for the school. Earthapalooza addressed ways that young people can help the environment. Ten different organizations held booths and eco-friendly activities on her schools football field. She also had a quest speaker from Al Gore’s The Climate Project speak to the students.
Amie Katherine Lemley
Operation Greener and Cleaner
Amie Katherine Lemley earned her Gold Award by providing education and awareness for high school students. Amies main task was to build and design wooden recycling bins that would organize their schools recycling shed. She also built drop-off bins for families who donâ€™t have curbside recycling pickup.
Creative Art Projects
Jasmine Fells employed her love of art to give back to her community for her Gold Award project. Her goal was to educate children on how to express themselves through creative art projects. Another objective was to teach herself leadership skills, which she accomplished by coordinating a team of volunteers to help carry out her vision and by soliciting donations for supplies.
Basic Sports Medicine for Volunteers
Katherine Kite’s Gold Award project addressed the need for an on-site first-aider at all Hope Christian School (HCS) sporting events. A second objective was to give HCS students the opportunity to learn more about careers in the field of athletic training. She worked with the athletic director of the school to plan a one-day clinic to get sports department staff certified in American Red Cross First Aid and CPR.
Addressing Childhood Obesity
Courtney Tramble earned her Gold Award by addressing the growing issue of childhood obesity. The goal of her project was to educate the community on the importance of developing healthy eating habits at an early age. After thoroughly researching the topic, she created a presentation to give at different community events and also created a cookbook with healthy recipes for all ages.
Through her Gold Project, Allison Shirley desired to improve the quality of life for the elderly. She chose to help the residents of the Oaks Assisted Living Facility stay in touch with nature by placing bird feeders outside the windows of their rooms. Allison recruited a Brownie Girl Scout troop to decorate and set up the feeders, educating them on what types of seeds attract different birds in the area. By leading the younger girls through the project, she taught them not only about birds, but also the importance of involving the elderly in activities with others.
The Girl Scout Leadership Circle will host Soiree@Saks on Thursday, August 12, 2010. The event will be held at Saks Fifth Avenue at The Summit from 6:30-9 p.m. Tickets are just $25 and include a choice of wine tasting or two beverage tickets. Also, a cash bar will be available. Additional wine tasting tickets may be purchased for $10. Tickets may be purchased on the event website. The event will feature hors dâ€™oeuvres by CafÃ© IZ, live music by Nathan Carter and wine tasting by Wineâ€™d Down, plus a silent auction. Also, all in attendance will get the chance to shop at Saks Fifth Avenue with a portion of the sales going back to the Girl Scouts! Each ticket will include a 15% off coupon. The first 150 guests will receive Swag Bags filled with goodies. Silent Auction items include items donated by Saks vendors, a mini laptop, signed autobiography from Danica Patrick, hotel stays at the Winfrey, the Marriott Shoals Hotel & Spa, dinner at fine restaurants, exercise packages, portrait sessions, gift cards, event tickets and much more! Additionally, the NEW LOOK of the Girl Scouts will be unveiled at the event. Chairing the event is Anna Curry, an attorney at Littler Mendleson. Brannon Dawkins of the Birmingham Business Alliance is the Co-Chair. Sponsors of the event include: Regions Bank, Sirote & Permutt, Wine’d Down, My Scoop Media, TekLinks and B-Metro Magazine. All proceeds from the event will benefit the initiatives of the Girl Scouts of North-Central Alabama. For more information, contact Hilary Perry at firstname.lastname@example.org or call 205-980.4750 x1003. Must be 21 or older to attend.
GSNCA Fishing Tournament
The inaugural Bill Ireland Invitational Fishing Tournament will be held August 13-14 on Lake Alice at Kanawahala Program Center (KPC) located in Chelsea, AL. Proceeds will benefit the Girl Scouts of North-Central Alabama
The tournament will kick-off Friday, August 13 with a Captainâ€™s Party from 5:30-8:30 p.m. at KPC. Following a 6 a.m. breakfast on Saturday, August 14, the tournament will begin with a shotgun start at Lake Alice on KPC and other private, local lakes. Lunch will be provided and an awards presentation will follow. Overnight accommodations are available.
Sponsorship levels range from $500 to $2500. Prizes will be awarded for bass weight and all other species including catfish and bream. Fish may be iced or put in live wells, and fish over 14 inches much be released back into the lake. All other fish may be taken home. No live bait will be allowed.
The fishing tournament started in 2004, and is now being revived in honor of a wonderful Girl Scout supporter, Bill Ireland, Sr. This yearâ€™s event is being chaired by Tom Clark. Current sponsors include Alabama Power, Barbers Diary, EBSCO, Servis 1st Bank and Vulcan Materials. For more information, please contact Julie Carter at email@example.com or 800-734-4541 x1030. You may visit www.girlscoutsnca.org/fishing.php for a sponsorship brochure.
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